IPL faces challenges of expansion and brand growth

The IPL is thriving, benefiting the BCCI, teams, and players. However, questions arise about its future, including potential expansion from 74 to 96 matches, which could lead to viewer fatigue and scheduling conflicts with other leagues. Teams are aggressively acquiring cricket properties globally to expand their brand and fan base. They plan to invest in talent scouting and high-performance centers while increasing community engagement and digital outreach to strengthen fan loyalty. Players may prefer league contracts over national ones due to better opportunities. The future of IPL also hinges on media rights value after 2027 and the potential impact of Saudi Arabia's involvement in cricket.