ITV launches new series of Big Brother with diverse contestants and eviction twist

The latest series of ITV's "Big Brother" launched on Sunday, featuring 16 diverse contestants, including a climate activist and a barber. The show aims to generate excitement despite not airing on the main channel, following a drop in viewership last year. Contestants include a mix of personalities, such as a devout Christian and a proud Muslim, which producers hope will create conflict and romance. The house is split into two groups, with one facing immediate eviction, a tactic used to boost drama. Critics question whether the show's strategies are enough to engage viewers. The reliance on familiar reality TV elements raises concerns about the show's originality and appeal in the coming weeks.