Jaguar boss expresses disappointment over backlash to new advert

Jaguar's new advert has sparked significant backlash online, prompting the company's managing director, Rawdon Glover, to express disappointment over the negative reactions. The 30-second video featured models but no cars, leading to over 120,000 comments. Glover emphasized the need for Jaguar to differentiate itself from other auto brands to attract a new customer base. He clarified that the video was not intended to be "woke" and criticized the "vile hatred and intolerance" directed at the individuals featured. In response to criticism, Jaguar invited users to learn more about their cars at an event in Miami on December 2. The company also hinted that the story behind the advert is still developing.