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Jaguar faces backlash over controversial rebranding campaign

standard.co.uk — November 21, 2024 at 02:01 PM UTC

Jaguar's recent rebranding effort has faced significant backlash online, with critics labeling it a "disaster." The company introduced new slogans like "delete ordinary" and released a video featuring colorful dancers but no cars, prompting confusion and criticism. Elon Musk questioned Jaguar's focus on selling cars, while others noted the campaign's disconnect from traditional luxury branding. Experts expressed concern that the bold move might alienate existing customers as Jaguar aims to attract wealthier buyers. Jaguar plans to launch three new electric cars in 2026, having paused new sales to focus on the rebrand. A company spokesperson described the relaunch as a bold step, emphasizing a mix of tradition and innovation.

With a significance score of 2.8, this news ranks in the top 26% of today's 17802 analyzed articles.

Get summaries of news with significance over 5.5 (usually ~10 stories per week). Read by 9000 minimalists.

Timeline:

[2.1]

Jaguar managing director criticizes backlash over new advert as online comments surge (independent.co.uk)

111d 12h

[1.8]

Jaguar boss expresses disappointment over backlash to new advert (standard.co.uk)

111d 13h

[2.2]

Volvo's new ad praised for emotional impact as Jaguar faces backlash (zerohedge.com)

111d 18h

[2.4]

Volvo's family-focused ad gains praise as Jaguar faces backlash over rebranding (ndtv.com)

111d 19h

[2.7]

Jaguar defends controversial rebranding as it prepares for all-electric future (fastcompany.com)

111d 22h

[2.5]

Jaguar's managing director defends ad campaign featuring models but no cars (businessinsider.com)

111d 23h

[1.8]

Jaguar's managing director responds to backlash over controversial ad (zerohedge.com)

112d 2h

[2.5]

Jaguar reveals new brand identity as it shifts to all-electric vehicles (hypebeast.com)

112d 4h

[2.8]

Jaguar teases electric vehicle concept with no rear window ahead of Miami Art Week reveal (gadgets360.com)

112d 4h

[2.8]

Jaguar defends new branding as it shifts focus to electric vehicles (cnbc.com)

112d 5h

[2.8]

Jaguar boss defends rebranding after criticism of promotional video (ft.com)

112d 7h

[3.1]

Nothing mocks Jaguar's rebranding with playful logo change (me.mashable.com)

112d 11h

[2.7]

Jaguar unveils new logo and branding as it shifts focus to electric vehicles (cityam.com)

112d 12h

[2.2]

Jaguar faces backlash over new rebranding campaign focused on social themes (thesun.co.uk)

112d 23h

[2.4]

Jaguar faces backlash over rebranding campaign lacking cars (independent.co.uk)

113d 1h

[2.3]

Jaguar faces backlash over controversial rebrand as experts question its strategy (creativebloq.com)

113d 6h

[3.1]

Jaguar faces mixed reactions to bold electric-only rebrand (theweek.com)

113d 7h

[2.8]

Jaguar faces backlash over controversial rebranding campaign (standard.co.uk)

113d 7h

[2.2]

Jaguar teases new electric concept car with no rear window ahead of Miami reveal (dailymail.co.uk)

113d 9h

[2.3]

Elon Musk jokes about Jaguar's fashion-focused rebranding campaign (businesstoday.in)

113d 13h

[2.7]

Jaguar faces online backlash over new brand identity and logo ahead of Miami reveal (independent.co.uk)

113d 14h

[1.8]

Jaguar unveils new brand strategy focused on diversity and youth appeal (dailymail.co.uk)

113d 14h

[3.0]

Jaguar's new ad campaign sparks confusion and mockery for lack of cars (aljazeera.com)

113d 14h

[2.6]

Jaguar's rebranding efforts face criticism from traditional fans (nzherald.co.nz)

113d 18h

[2.1]

Jaguar faces backlash over new ad campaign and rebranding efforts (dailymail.co.uk)

113d 18h

[2.2]

Jaguar's brand chief leads diversity push amid rebranding efforts (dailymail.co.uk)

113d 19h

[2.1]

Jaguar teases rebranding with new logo and video ahead of electric vehicle launch (thesun.co.uk)

113d 20h

[2.2]

Jaguar faces backlash over new logo and car design as fans voice criticism (thesun.co.uk)

113d 21h

[2.4]

Jaguar faces online backlash over new branding and logo ahead of Miami launch (boston.com)

113d 22h

[2.1]

Jaguar faces backlash over radical rebrand and new logo ahead of electric vehicle launch (independent.co.uk)

113d 22h

[2.6]

Jaguar launches new electric branding campaign but omits cars from video (insider.com)

113d 23h

[3.0]

Jaguar unveils new logo as it transitions to electric-only brand but faces backlash online (ndtv.com)

114d 0h

[1.9]

Jaguar faces backlash over new ad criticized as 'woke' and 'outdated' (nypost.com)

114d 1h

[2.6]

Jaguar faces backlash over rebrand video featuring models but no cars (apnews.com)

114d 2h

[2.5]

Jaguar faces backlash over rebrand video featuring models but no cars (independent.co.uk)

114d 2h

[2.0]

Jaguar launches controversial ad campaign as it seeks to rebrand (dailycaller.com)

114d 3h

[2.6]

Jaguar launches new rebrand focusing on electric vehicles amid online criticism (hindustantimes.com)

114d 4h

[1.6]

Elon Musk critiques Jaguar's new ad and logo as brand shifts focus to electric vehicles (comingsoon.net)

114d 5h

[2.3]

Jaguar faces backlash over rebranding that prioritizes diversity over cars (newsweek.com)

114d 7h

[2.5]

Jaguar unveils new logo and invites Elon Musk to Miami after his car sales jab (tribune.com.pk)

114d 8h

[2.2]

Jaguar unveils new brand identity with bold design shift (creativereview.co.uk)

114d 8h

[2.0]

Jaguar's new ad campaign sparks confusion as public questions brand direction (dailystar.co.uk)

114d 8h

[2.5]

Elon Musk jokes about Jaguar's new ad as company plans vehicle reveal event (ndtv.com)

114d 10h

[2.4]

Jaguar faces backlash over new logo and ad as it shifts to electric vehicles (thesun.co.uk)

114d 10h

[2.5]

Jaguar launches bold rebrand without cars, sparks online debate (nbcnews.com)

114d 16h

[2.8]

Jaguar unveils new logo and branding as it shifts to electric vehicles (livemint.com)

114d 19h

[2.0]

Jaguar unveils new logo and branding strategy as it shifts focus to electric vehicles (thesun.co.uk)

114d 21h

[2.7]

Jaguar unveils new logo in rebrand focused on electric vehicles (hindustantimes.com)

114d 22h

[3.2]

Jaguar unveils new logo and branding as it shifts to all-electric lineup (theverge.com)

114d 23h

[2.5]

Jaguar reveals new logo and branding as it shifts to all-electric lineup (thesun.co.uk)

114d 23h

[3.3]

Jaguar unveils new logo as it shifts focus to electric vehicles (edition.cnn.com)

115d 0h

[2.0]

Jaguar defends new rebrand ad featuring models instead of cars (dailymail.co.uk)

115d 2h

[2.6]

Jaguar announces major rebrand and ends petrol and diesel car production (express.co.uk)

115d 4h

[2.6]

Jaguar plans all-electric grand touring sedan for 2026 launch (newsweek.com)

115d 11h

[3.1]

Jaguar unveils new design language to attract younger drivers and rebrand for electric future (gq-magazine.co.uk)

115d 11h

[2.7]

Jaguar rebrands for electric future, expects to keep just 15% of current customers (dailymail.co.uk)

115d 11h