Jaguar faces backlash over new ad campaign and rebranding efforts

Jaguar has faced backlash for a new advertisement featuring androgynous models and a departure from its traditional branding. The ad, which lacks any cars, has been criticized for being disconnected from the brand's heritage and image. The company is preparing to launch a new electric vehicle line on December 2, but many current customers feel alienated by the rebranding. Jaguar's managing director has indicated that they expect to attract a new customer base, even if it means losing existing buyers. In response to the ad, social media reactions have been overwhelmingly negative, with some users suggesting the brand is destroying its identity. Jaguar has also changed its logo to a simpler design, further distancing itself from its classic image.