Jaguar faces backlash over new ad criticized as 'woke' and 'outdated'

Jaguar's new advertisement has faced significant criticism on social media for being "woke" and "outdated." The 30-second clip, shared on Tuesday, features colorful models and bold phrases but lacks any actual cars, leading to confusion among viewers. The ad has garnered over 6.6 million views, with many questioning its effectiveness. Comments from users include skepticism about whether it will sell cars and calls for a more traditional approach to advertising. In response to the backlash, Jaguar described the ad as a "declaration of intent" and suggested that the story is still developing. Critics, including public figures, have expressed strong disapproval, suggesting the marketing strategy is misguided.