Jaguar faces backlash over new rebranding campaign focused on social themes

Jaguar has launched a new rebranding campaign that has sparked criticism for its focus on progressive themes rather than showcasing its cars. The new advert features androgynous characters and promotes slogans like "live vivid" without displaying any vehicles. This shift reflects a broader trend among companies to embrace diversity and inclusivity messaging, often at the expense of traditional marketing. Critics argue that this approach alienates customers who prefer brands to focus on their products rather than social issues. Past examples show backlash against brands that adopt similar strategies, with companies like Bud Light and Nike facing significant declines in sales after controversial campaigns. Many consumers express frustration with brands that prioritize social messaging over their core offerings.