Jaguar faces backlash over rebrand video featuring models but no cars

Jaguar is facing backlash over a promotional video for its upcoming rebrand, which features models in colorful outfits but no cars. The rebrand, including a new logo, will launch on December 2 during Miami Art Week. The video promotes a shift to an all-electric lineup, but many viewers criticized the lack of focus on the vehicles. Comments on social media questioned the message, with some expressing confusion over the new logo and branding direction. Marketing experts suggest the rebranding may alienate traditional Jaguar customers, as it departs from the brand's heritage as a luxury sports car maker. Jaguar Land Rover has not commented on the criticism.