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Jaguar faces mixed reactions to bold electric-only rebrand

theweek.com — November 21, 2024 at 02:01 PM UTC

Jaguar has launched a bold rebrand, shifting to an electric-only lineup and introducing a new logo. The company aims to modernize its image but faces confusion and criticism from fans and industry experts over its unconventional approach. The rebrand includes a bright advertising campaign featuring models in avant-garde outfits, but lacks any actual cars. Jaguar plans to reduce its UK dealerships by 75% and enhance the customer experience with high-end offerings. Earlier this year, Jaguar stopped selling petrol models to focus on its new electric vehicles. The company describes this change as a "complete reset," but reactions have been mixed, with some questioning the brand's direction.

With a significance score of 3.1, this news ranks in the top 21% of today's 18154 analyzed articles.

Get summaries of news with significance over 5.5 (usually ~10 stories per week). Read by 9000 minimalists.

Timeline:

[2.1]

Jaguar managing director criticizes backlash over new advert as online comments surge (independent.co.uk)

111d 3h

[1.8]

Jaguar boss expresses disappointment over backlash to new advert (standard.co.uk)

111d 4h

[2.2]

Volvo's new ad praised for emotional impact as Jaguar faces backlash (zerohedge.com)

111d 9h

[2.4]

Volvo's family-focused ad gains praise as Jaguar faces backlash over rebranding (ndtv.com)

111d 10h

[2.7]

Jaguar defends controversial rebranding as it prepares for all-electric future (fastcompany.com)

111d 13h

[2.5]

Jaguar's managing director defends ad campaign featuring models but no cars (businessinsider.com)

111d 14h

[1.8]

Jaguar's managing director responds to backlash over controversial ad (zerohedge.com)

111d 17h

[2.5]

Jaguar reveals new brand identity as it shifts to all-electric vehicles (hypebeast.com)

111d 19h

[2.8]

Jaguar teases electric vehicle concept with no rear window ahead of Miami Art Week reveal (gadgets360.com)

111d 19h

[2.8]

Jaguar defends new branding as it shifts focus to electric vehicles (cnbc.com)

111d 20h

[2.8]

Jaguar boss defends rebranding after criticism of promotional video (ft.com)

111d 22h

[3.1]

Nothing mocks Jaguar's rebranding with playful logo change (me.mashable.com)

112d 2h

[2.7]

Jaguar unveils new logo and branding as it shifts focus to electric vehicles (cityam.com)

112d 3h

[2.2]

Jaguar faces backlash over new rebranding campaign focused on social themes (thesun.co.uk)

112d 14h

[2.4]

Jaguar faces backlash over rebranding campaign lacking cars (independent.co.uk)

112d 16h

[2.3]

Jaguar faces backlash over controversial rebrand as experts question its strategy (creativebloq.com)

112d 21h

[3.1]

Jaguar faces mixed reactions to bold electric-only rebrand (theweek.com)

112d 22h

[2.8]

Jaguar faces backlash over controversial rebranding campaign (standard.co.uk)

112d 22h

[2.2]

Jaguar teases new electric concept car with no rear window ahead of Miami reveal (dailymail.co.uk)

113d 0h

[2.3]

Elon Musk jokes about Jaguar's fashion-focused rebranding campaign (businesstoday.in)

113d 4h

[2.7]

Jaguar faces online backlash over new brand identity and logo ahead of Miami reveal (independent.co.uk)

113d 5h

[1.8]

Jaguar unveils new brand strategy focused on diversity and youth appeal (dailymail.co.uk)

113d 5h

[3.0]

Jaguar's new ad campaign sparks confusion and mockery for lack of cars (aljazeera.com)

113d 5h

[2.6]

Jaguar's rebranding efforts face criticism from traditional fans (nzherald.co.nz)

113d 9h

[2.1]

Jaguar faces backlash over new ad campaign and rebranding efforts (dailymail.co.uk)

113d 9h

[2.2]

Jaguar's brand chief leads diversity push amid rebranding efforts (dailymail.co.uk)

113d 10h

[2.1]

Jaguar teases rebranding with new logo and video ahead of electric vehicle launch (thesun.co.uk)

113d 11h

[2.2]

Jaguar faces backlash over new logo and car design as fans voice criticism (thesun.co.uk)

113d 12h

[2.4]

Jaguar faces online backlash over new branding and logo ahead of Miami launch (boston.com)

113d 13h

[2.1]

Jaguar faces backlash over radical rebrand and new logo ahead of electric vehicle launch (independent.co.uk)

113d 13h

[2.6]

Jaguar launches new electric branding campaign but omits cars from video (insider.com)

113d 14h

[3.0]

Jaguar unveils new logo as it transitions to electric-only brand but faces backlash online (ndtv.com)

113d 15h

[1.9]

Jaguar faces backlash over new ad criticized as 'woke' and 'outdated' (nypost.com)

113d 16h

[2.6]

Jaguar faces backlash over rebrand video featuring models but no cars (apnews.com)

113d 17h

[2.5]

Jaguar faces backlash over rebrand video featuring models but no cars (independent.co.uk)

113d 17h

[2.0]

Jaguar launches controversial ad campaign as it seeks to rebrand (dailycaller.com)

113d 18h

[2.6]

Jaguar launches new rebrand focusing on electric vehicles amid online criticism (hindustantimes.com)

113d 19h

[1.6]

Elon Musk critiques Jaguar's new ad and logo as brand shifts focus to electric vehicles (comingsoon.net)

113d 20h

[2.3]

Jaguar faces backlash over rebranding that prioritizes diversity over cars (newsweek.com)

113d 22h

[2.5]

Jaguar unveils new logo and invites Elon Musk to Miami after his car sales jab (tribune.com.pk)

113d 23h

[2.2]

Jaguar unveils new brand identity with bold design shift (creativereview.co.uk)

113d 23h

[2.0]

Jaguar's new ad campaign sparks confusion as public questions brand direction (dailystar.co.uk)

113d 23h

[2.5]

Elon Musk jokes about Jaguar's new ad as company plans vehicle reveal event (ndtv.com)

114d 1h

[2.4]

Jaguar faces backlash over new logo and ad as it shifts to electric vehicles (thesun.co.uk)

114d 1h

[2.5]

Jaguar launches bold rebrand without cars, sparks online debate (nbcnews.com)

114d 7h

[2.8]

Jaguar unveils new logo and branding as it shifts to electric vehicles (livemint.com)

114d 10h

[2.0]

Jaguar unveils new logo and branding strategy as it shifts focus to electric vehicles (thesun.co.uk)

114d 12h

[2.7]

Jaguar unveils new logo in rebrand focused on electric vehicles (hindustantimes.com)

114d 13h

[3.2]

Jaguar unveils new logo and branding as it shifts to all-electric lineup (theverge.com)

114d 14h

[2.5]

Jaguar reveals new logo and branding as it shifts to all-electric lineup (thesun.co.uk)

114d 14h

[3.3]

Jaguar unveils new logo as it shifts focus to electric vehicles (edition.cnn.com)

114d 15h

[2.0]

Jaguar defends new rebrand ad featuring models instead of cars (dailymail.co.uk)

114d 17h

[2.6]

Jaguar announces major rebrand and ends petrol and diesel car production (express.co.uk)

114d 19h

[2.6]

Jaguar plans all-electric grand touring sedan for 2026 launch (newsweek.com)

115d 2h

[3.1]

Jaguar unveils new design language to attract younger drivers and rebrand for electric future (gq-magazine.co.uk)

115d 2h

[2.7]

Jaguar rebrands for electric future, expects to keep just 15% of current customers (dailymail.co.uk)

115d 2h