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Jaguar faces online backlash over new branding and logo ahead of Miami launch

boston.com — November 20, 2024 at 11:01 PM UTC

Jaguar is facing backlash online over its new rebranding and logo, which will be officially launched on December 2 during Miami Art Week. The promotional video features models in bright outfits but does not showcase any cars, leading to confusion among viewers. Critics, including X owner Elon Musk, have questioned the brand's direction and the absence of its iconic vehicles in the marketing. The new logo has also drawn negative reactions, with some expressing concern that the rebrand strays too far from Jaguar's heritage as a luxury sports car maker. Jaguar is transitioning to an all-electric lineup under Tata Motors. The rebranding aims to refresh the brand's image, but past rebranding efforts in other companies have sometimes resulted in negative outcomes.

With a significance score of 2.4, this news ranks in the top 35% of today's 18111 analyzed articles.

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Timeline:

[2.1]

Jaguar managing director criticizes backlash over new advert as online comments surge (independent.co.uk)

111d 3h

[1.8]

Jaguar boss expresses disappointment over backlash to new advert (standard.co.uk)

111d 4h

[2.2]

Volvo's new ad praised for emotional impact as Jaguar faces backlash (zerohedge.com)

111d 9h

[2.4]

Volvo's family-focused ad gains praise as Jaguar faces backlash over rebranding (ndtv.com)

111d 10h

[2.7]

Jaguar defends controversial rebranding as it prepares for all-electric future (fastcompany.com)

111d 13h

[2.5]

Jaguar's managing director defends ad campaign featuring models but no cars (businessinsider.com)

111d 14h

[1.8]

Jaguar's managing director responds to backlash over controversial ad (zerohedge.com)

111d 17h

[2.5]

Jaguar reveals new brand identity as it shifts to all-electric vehicles (hypebeast.com)

111d 19h

[2.8]

Jaguar teases electric vehicle concept with no rear window ahead of Miami Art Week reveal (gadgets360.com)

111d 19h

[2.8]

Jaguar defends new branding as it shifts focus to electric vehicles (cnbc.com)

111d 20h

[2.8]

Jaguar boss defends rebranding after criticism of promotional video (ft.com)

111d 22h

[3.1]

Nothing mocks Jaguar's rebranding with playful logo change (me.mashable.com)

112d 2h

[2.7]

Jaguar unveils new logo and branding as it shifts focus to electric vehicles (cityam.com)

112d 3h

[2.2]

Jaguar faces backlash over new rebranding campaign focused on social themes (thesun.co.uk)

112d 14h

[2.4]

Jaguar faces backlash over rebranding campaign lacking cars (independent.co.uk)

112d 16h

[2.3]

Jaguar faces backlash over controversial rebrand as experts question its strategy (creativebloq.com)

112d 21h

[3.1]

Jaguar faces mixed reactions to bold electric-only rebrand (theweek.com)

112d 22h

[2.8]

Jaguar faces backlash over controversial rebranding campaign (standard.co.uk)

112d 22h

[2.2]

Jaguar teases new electric concept car with no rear window ahead of Miami reveal (dailymail.co.uk)

113d 0h

[2.3]

Elon Musk jokes about Jaguar's fashion-focused rebranding campaign (businesstoday.in)

113d 4h

[2.7]

Jaguar faces online backlash over new brand identity and logo ahead of Miami reveal (independent.co.uk)

113d 5h

[1.8]

Jaguar unveils new brand strategy focused on diversity and youth appeal (dailymail.co.uk)

113d 5h

[3.0]

Jaguar's new ad campaign sparks confusion and mockery for lack of cars (aljazeera.com)

113d 5h

[2.6]

Jaguar's rebranding efforts face criticism from traditional fans (nzherald.co.nz)

113d 9h

[2.1]

Jaguar faces backlash over new ad campaign and rebranding efforts (dailymail.co.uk)

113d 9h

[2.2]

Jaguar's brand chief leads diversity push amid rebranding efforts (dailymail.co.uk)

113d 10h

[2.1]

Jaguar teases rebranding with new logo and video ahead of electric vehicle launch (thesun.co.uk)

113d 11h

[2.2]

Jaguar faces backlash over new logo and car design as fans voice criticism (thesun.co.uk)

113d 12h

[2.4]

Jaguar faces online backlash over new branding and logo ahead of Miami launch (boston.com)

113d 13h

[2.1]

Jaguar faces backlash over radical rebrand and new logo ahead of electric vehicle launch (independent.co.uk)

113d 13h

[2.6]

Jaguar launches new electric branding campaign but omits cars from video (insider.com)

113d 14h

[3.0]

Jaguar unveils new logo as it transitions to electric-only brand but faces backlash online (ndtv.com)

113d 15h

[1.9]

Jaguar faces backlash over new ad criticized as 'woke' and 'outdated' (nypost.com)

113d 16h

[2.6]

Jaguar faces backlash over rebrand video featuring models but no cars (apnews.com)

113d 17h

[2.5]

Jaguar faces backlash over rebrand video featuring models but no cars (independent.co.uk)

113d 17h

[2.0]

Jaguar launches controversial ad campaign as it seeks to rebrand (dailycaller.com)

113d 18h

[2.6]

Jaguar launches new rebrand focusing on electric vehicles amid online criticism (hindustantimes.com)

113d 19h

[1.6]

Elon Musk critiques Jaguar's new ad and logo as brand shifts focus to electric vehicles (comingsoon.net)

113d 20h

[2.3]

Jaguar faces backlash over rebranding that prioritizes diversity over cars (newsweek.com)

113d 22h

[2.5]

Jaguar unveils new logo and invites Elon Musk to Miami after his car sales jab (tribune.com.pk)

113d 23h

[2.2]

Jaguar unveils new brand identity with bold design shift (creativereview.co.uk)

113d 23h

[2.0]

Jaguar's new ad campaign sparks confusion as public questions brand direction (dailystar.co.uk)

113d 23h

[2.5]

Elon Musk jokes about Jaguar's new ad as company plans vehicle reveal event (ndtv.com)

114d 1h

[2.4]

Jaguar faces backlash over new logo and ad as it shifts to electric vehicles (thesun.co.uk)

114d 1h

[2.5]

Jaguar launches bold rebrand without cars, sparks online debate (nbcnews.com)

114d 7h

[2.8]

Jaguar unveils new logo and branding as it shifts to electric vehicles (livemint.com)

114d 10h

[2.0]

Jaguar unveils new logo and branding strategy as it shifts focus to electric vehicles (thesun.co.uk)

114d 12h

[2.7]

Jaguar unveils new logo in rebrand focused on electric vehicles (hindustantimes.com)

114d 13h

[3.2]

Jaguar unveils new logo and branding as it shifts to all-electric lineup (theverge.com)

114d 14h

[2.5]

Jaguar reveals new logo and branding as it shifts to all-electric lineup (thesun.co.uk)

114d 14h

[3.3]

Jaguar unveils new logo as it shifts focus to electric vehicles (edition.cnn.com)

114d 15h

[2.0]

Jaguar defends new rebrand ad featuring models instead of cars (dailymail.co.uk)

114d 17h

[2.6]

Jaguar announces major rebrand and ends petrol and diesel car production (express.co.uk)

114d 19h

[2.6]

Jaguar plans all-electric grand touring sedan for 2026 launch (newsweek.com)

115d 2h

[3.1]

Jaguar unveils new design language to attract younger drivers and rebrand for electric future (gq-magazine.co.uk)

115d 2h

[2.7]

Jaguar rebrands for electric future, expects to keep just 15% of current customers (dailymail.co.uk)

115d 2h