Jaguar launches controversial ad campaign as it seeks to rebrand

Jaguar has launched a new ad campaign titled “Copy nothing,” aiming to rebrand itself amid the rise of electric vehicles. The campaign features a diverse cast in a futuristic setting but has been criticized for outdated trends and failing to showcase any Jaguar cars. The ad has drawn mockery on social media, with viewers questioning its relevance and effectiveness. Jaguar responded to the backlash by stating, “The story is unfolding,” indicating that this is part of a larger marketing effort. Critics suggest that Jaguar should focus on its classic models and modernize them for a new audience, rather than relying on current trends that do not resonate with potential buyers.