Jaguar launches new electric branding campaign but omits cars from video

Jaguar has launched a new branding campaign for its upcoming all-electric vehicles, but its promotional video has drawn criticism for not featuring any cars. The video showcases models in artistic settings, leading to mockery online, including comments from Elon Musk. The company is transitioning to an all-electric lineup, with new models expected in 2026. Jaguar has halted sales of new cars in the UK for the first time since World War II and is shifting its factory production away from combustion engines. Reactions to the branding have been mixed, with some calling it confusing and "woke." Despite the backlash, Jaguar's campaign has sparked conversation on social media, which may have been a goal of the marketing strategy.