Jaguar unveils new brand identity with bold design shift
Jaguar has unveiled a new brand identity, moving away from its previous technical design. The updated look features a smoother, rounded wordmark and a flipped logo, aiming for a unique and fearless image. The brand's new identity includes lifestyle imagery and phrases like "delete ordinary," which have drawn mixed reactions. Critics note that the visuals resemble those of a clothing brand rather than a luxury carmaker. A design concept will be presented at Miami Art Week in December, but it remains unclear how these changes will be reflected in Jaguar's vehicles.