Jaguar unveils new brand identity with bold design shift

creativereview.co.uk

Jaguar has unveiled a new brand identity, moving away from its previous technical design. The updated look features a smoother, rounded wordmark and a flipped logo, aiming for a unique and fearless image. The brand's new identity includes lifestyle imagery and phrases like "delete ordinary," which have drawn mixed reactions. Critics note that the visuals resemble those of a clothing brand rather than a luxury carmaker. A design concept will be presented at Miami Art Week in December, but it remains unclear how these changes will be reflected in Jaguar's vehicles.


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Timeline:

    [2.1]
    Jaguar managing director criticizes backlash over new advert as online comments surge (independent.co.uk)
    111d 12h
    [1.8]
    Jaguar boss expresses disappointment over backlash to new advert (standard.co.uk)
    111d 13h
    [2.2]
    Volvo's new ad praised for emotional impact as Jaguar faces backlash (zerohedge.com)
    111d 18h
    [2.4]
    Volvo's family-focused ad gains praise as Jaguar faces backlash over rebranding (ndtv.com)
    111d 19h
    [2.7]
    Jaguar defends controversial rebranding as it prepares for all-electric future (fastcompany.com)
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    [2.5]
    Jaguar's managing director defends ad campaign featuring models but no cars (businessinsider.com)
    111d 23h
    [1.8]
    Jaguar's managing director responds to backlash over controversial ad (zerohedge.com)
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    [2.5]
    Jaguar reveals new brand identity as it shifts to all-electric vehicles (hypebeast.com)
    112d 4h
    [2.8]
    Jaguar teases electric vehicle concept with no rear window ahead of Miami Art Week reveal (gadgets360.com)
    112d 4h
    [2.8]
    Jaguar defends new branding as it shifts focus to electric vehicles (cnbc.com)
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    Jaguar boss defends rebranding after criticism of promotional video (ft.com)
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    [3.1]
    Nothing mocks Jaguar's rebranding with playful logo change (me.mashable.com)
    112d 11h
    [2.7]
    Jaguar unveils new logo and branding as it shifts focus to electric vehicles (cityam.com)
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    [2.2]
    Jaguar faces backlash over new rebranding campaign focused on social themes (thesun.co.uk)
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    Jaguar faces backlash over rebranding campaign lacking cars (independent.co.uk)
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    Jaguar faces backlash over controversial rebrand as experts question its strategy (creativebloq.com)
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    Jaguar faces mixed reactions to bold electric-only rebrand (theweek.com)
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    Jaguar faces backlash over controversial rebranding campaign (standard.co.uk)
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    Jaguar teases new electric concept car with no rear window ahead of Miami reveal (dailymail.co.uk)
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    Elon Musk jokes about Jaguar's fashion-focused rebranding campaign (businesstoday.in)
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    Jaguar faces online backlash over new brand identity and logo ahead of Miami reveal (independent.co.uk)
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    Jaguar unveils new brand strategy focused on diversity and youth appeal (dailymail.co.uk)
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    Jaguar's new ad campaign sparks confusion and mockery for lack of cars (aljazeera.com)
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    Jaguar's rebranding efforts face criticism from traditional fans (nzherald.co.nz)
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    Jaguar faces backlash over new ad campaign and rebranding efforts (dailymail.co.uk)
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    Jaguar's brand chief leads diversity push amid rebranding efforts (dailymail.co.uk)
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    Jaguar teases rebranding with new logo and video ahead of electric vehicle launch (thesun.co.uk)
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    Jaguar faces backlash over new logo and car design as fans voice criticism (thesun.co.uk)
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    Jaguar faces online backlash over new branding and logo ahead of Miami launch (boston.com)
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    Jaguar faces backlash over radical rebrand and new logo ahead of electric vehicle launch (independent.co.uk)
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    [2.6]
    Jaguar launches new electric branding campaign but omits cars from video (insider.com)
    113d 23h
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    Jaguar unveils new logo as it transitions to electric-only brand but faces backlash online (ndtv.com)
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    Jaguar faces backlash over new ad criticized as 'woke' and 'outdated' (nypost.com)
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    Jaguar faces backlash over rebrand video featuring models but no cars (apnews.com)
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    Jaguar faces backlash over rebrand video featuring models but no cars (independent.co.uk)
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    [2.0]
    Jaguar launches controversial ad campaign as it seeks to rebrand (dailycaller.com)
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    Jaguar launches new rebrand focusing on electric vehicles amid online criticism (hindustantimes.com)
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    Elon Musk critiques Jaguar's new ad and logo as brand shifts focus to electric vehicles (comingsoon.net)
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    Jaguar faces backlash over rebranding that prioritizes diversity over cars (newsweek.com)
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    [2.5]
    Jaguar unveils new logo and invites Elon Musk to Miami after his car sales jab (tribune.com.pk)
    114d 8h
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    Jaguar unveils new brand identity with bold design shift (creativereview.co.uk)
    114d 8h
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    Jaguar's new ad campaign sparks confusion as public questions brand direction (dailystar.co.uk)
    114d 8h
    [2.5]
    Elon Musk jokes about Jaguar's new ad as company plans vehicle reveal event (ndtv.com)
    114d 10h
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    Jaguar faces backlash over new logo and ad as it shifts to electric vehicles (thesun.co.uk)
    114d 10h
    [2.5]
    Jaguar launches bold rebrand without cars, sparks online debate (nbcnews.com)
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    [2.8]
    Jaguar unveils new logo and branding as it shifts to electric vehicles (livemint.com)
    114d 19h
    [2.0]
    Jaguar unveils new logo and branding strategy as it shifts focus to electric vehicles (thesun.co.uk)
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    [2.7]
    Jaguar unveils new logo in rebrand focused on electric vehicles (hindustantimes.com)
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    [3.2]
    Jaguar unveils new logo and branding as it shifts to all-electric lineup (theverge.com)
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    Jaguar reveals new logo and branding as it shifts to all-electric lineup (thesun.co.uk)
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    Jaguar unveils new logo as it shifts focus to electric vehicles (edition.cnn.com)
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    Jaguar defends new rebrand ad featuring models instead of cars (dailymail.co.uk)
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    [2.6]
    Jaguar announces major rebrand and ends petrol and diesel car production (express.co.uk)
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    [2.6]
    Jaguar plans all-electric grand touring sedan for 2026 launch (newsweek.com)
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    [3.1]
    Jaguar unveils new design language to attract younger drivers and rebrand for electric future (gq-magazine.co.uk)
    115d 11h
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    Jaguar rebrands for electric future, expects to keep just 15% of current customers (dailymail.co.uk)
    115d 11h