Jaguar's managing director defends ad campaign featuring models but no cars

Jaguar's new ad campaign, which features models but no cars, has faced significant backlash online. Critics labeled the campaign as "woke," prompting Jaguar's managing director to defend it against accusations of intolerance and hatred. The campaign is part of Jaguar's rebranding strategy ahead of its all-electric vehicle launch planned for 2026. The company introduced a new logo and aims to position itself at a higher market level, moving away from traditional automotive stereotypes. Jaguar plans to provide more details about its branding strategy in December. The company has not specified if this will include information about its upcoming electric vehicles.