Jaguar's new ad campaign sparks confusion as public questions brand direction

Jaguar has launched a new advertising campaign that completely removes its iconic big cat logo and features no cars. Instead, the ad showcases colorful models on a pink planet, leading to confusion among viewers about the brand's direction. Public reactions have been largely negative, with many asking, "Where's the car?" Elon Musk also questioned the brand's focus, prompting Jaguar to invite him to learn more about their vehicles. The company described the ad as a "declaration of intent." Jaguar's social media responses have acknowledged the criticism, stating that the "story is unfolding." The brand, established in 1922, aims to reinvent itself for the electric vehicle market while facing backlash from loyal customers.