Jake Paul and Mike Tyson fight showcases Netflix's first live sports event with heavy promotion

Jake Paul and Mike Tyson's fight on November 15 marked Netflix's first live sporting event. The broadcast featured extensive promotion for Netflix, including performances by the Dallas Cowboys cheerleaders and mentions of Netflix shows during the fights. The event showcased a super middleweight match between Neeraj Goyat and Whindersson Nunes, both of whom have ties to Netflix. The fight included appearances by "Squid Game" characters in the crowd, promoting the show's upcoming second season. Netflix branding was prominent throughout the event, appearing on the ring, chairs, and graphics. Announcers also made jokes related to Netflix, while other brands like Pepsi and DraftKings were also featured.