Jake Paul and Mike Tyson's fight features extensive Netflix promotion in live debut

Jake Paul and Mike Tyson's fight on November 15 marked Netflix's first live sporting event. The broadcast featured extensive promotion for Netflix shows, starting with a performance by Dallas Cowboys cheerleaders and including appearances by characters from popular series. The first match showcased India’s Neeraj Goyat against Brazil’s Whindersson Nunes, both of whom have Netflix ties. The event included mentions of upcoming Netflix content, such as a new season of "Squid Game" and a trailer for "Cobra Kai." Throughout the event, the Netflix logo was prominently displayed, and announcers made references to the streaming service. Other brands, including Pepsi and DraftKings, also received advertising space during the broadcast.