Jalen Hurts showcases 'Love, Hurts' hoodie during Eagles Super Bowl parade with Jordan Brand partnership

Jalen Hurts, quarterback for the Philadelphia Eagles, wore a "Love, Hurts" hoodie during the Super Bowl parade, marking his partnership with Jordan Brand. This campaign follows his Super Bowl MVP performance and aims to celebrate his success. The "Love, Hurts" campaign features signs throughout Philadelphia, including at the iconic LOVE sculpture in Love Park and on the city's subway system. The phrase plays on the song "Love Hurts," highlighting Hurts' rise despite past doubts. Jordan Brand's campaign emphasizes Hurts' journey from underdog to champion, as he has faced criticism throughout his career. The campaign coincides with the Eagles' Super Bowl victory and Valentine's Day celebrations.