Jay Graber criticizes Zuckerberg at SXSW festival

Jay Graber, CEO of Bluesky, made headlines at the South by Southwest festival by wearing a T-shirt that criticized Mark Zuckerberg's approach to social media. Her shirt's message emphasized a collective decision-making model, contrasting with Zuckerberg's individualistic style. Bluesky, which has over 30 million users, was developed as an alternative to platforms like Twitter, especially after Elon Musk's acquisition of the site. Graber and her team aim to create a space where multiple voices contribute to platform governance. The platform began as a project at Twitter but became independent before Musk's takeover. Graber and her team of about 20 people are focused on expanding Bluesky's user base and promoting a different vision for social media.