Jeff Staple opens flagship store at 21 Mercer, SoHo

Jeff Staple is the founder of the well-known streetwear brand Staple. His journey began in 2001 with the opening of his first store, Reed Space, in Manhattan’s Lower East Side. He has now opened a flagship store at 21 Mercer Street in SoHo, which was previously a Nike retail location. Staple's success is driven by his passion for what he does. He believes that love for your work is essential for creating a lasting legacy. He wakes up excited every day, full of ideas, and is more concerned about executing them than running out of them. Starting as a young college dropout, Staple built his brand from scratch. He emphasizes that streetwear is more than just making quick money—it’s about community and meaningful messages. He acknowledges the challenge of appealing to both younger audiences and older fans as the brand evolves. His iconic pigeon logo is popular among fans, but Staple also wants to innovate beyond that symbol. He compares his creative work to DJing, where it's important to read the audience and adapt accordingly. The new store at 21 Mercer Street is designed to be a hub for the community. It’s not just a retail space but a venue for events that supports young creators. Staple wants to give back to the community that has supported him throughout his journey. Recently, he has explored new footwear collaborations, including a partnership with Cornelius Zellerfeld and his 3D printing company. Staple aims to redefine sneaker culture, focusing on sustainability and innovation. He encourages young creators not to undervalue their work and to embrace the freedom of youth. He believes that every experience, even failures, can lead to growth. As he looks forward, Staple focuses on building a legacy centered on love, community, and creativity. With his flagship store, Staple has established a place for collaboration and culture, reminding the next generation that success comes from passion and the courage to take risks.