Jeremy Roach promotes NIL awareness and mental health advocacy

Baylor Bears guard Jeremy Roach is making waves as March Madness begins. The fifth-year senior is not only focused on basketball but also on Name, Image, and Likeness (NIL) deals and mental health advocacy. Roach recently partnered with the brand Raid, alongside fellow athlete Dariana Littlepage-Buggs. This collaboration highlights how NIL deals have changed college sports. Roach said the partnership was a “no-brainer,” and he enjoys showcasing his personality through the campaign. Having played at Duke before transferring to Baylor, Roach has seen how much the NIL landscape has evolved. He noted that in his freshman year, getting money from endorsements was rare. Now, he advises younger athletes to be strategic with their NIL decisions to build their brands effectively. As a leader for Baylor, Roach emphasizes the importance of focusing on each game during the tournament. He shares advice with teammates on maintaining pace, staying aggressive, and playing well together. Roach has also been mentoring Baylor’s young star, Robert Wright, sharing valuable lessons about controlling the game. In addition to basketball, Roach is a strong advocate for mental health. He promotes the message that mental well-being is just as important as physical health. Roach admitted he did not take mental health seriously early in his career, which affected his performance. He encourages others to find ways to strengthen their minds, just as they train their bodies. As Roach approaches his final March Madness, he aims to make a lasting impact both on and off the court, demonstrating the importance of athletics, personal branding, and mental health awareness.