Jerry Jones highlights potential of live sports for Netflix after successful Tyson-Paul fight
Netflix recently streamed the Mike Tyson-Jake Paul fight, attracting about 60 million viewers. This event marks a significant shift for Netflix, which has traditionally avoided live sports. Despite some technical issues, the high demand indicates potential for future live sports offerings. Billionaire Jerry Jones highlighted the value of live sports for Netflix, especially with upcoming NFL games on Christmas. This partnership could enhance Netflix's appeal, particularly to its large international subscriber base, which is eager for access to American sports. As Netflix faces slowing subscriber growth, entering the live sports market could attract new viewers and increase engagement. The company is exploring opportunities to expand its sports content, responding to audience interest and the changing landscape of media consumption.