JJ Watt invests in Burnley for promotion ambitions

JJ Watt, the former NFL star, has become a minority investor in the British football club Burnley. He and his wife, ex-soccer player Kealia, purchased their stake in May 2023. Watt has embraced his involvement by engaging with fans, training with players, and participating in board meetings. Watt was motivated to invest in Burnley due to his passion for English football. He has been interested in the sport since 2011. He sees a greater opportunity in football compared to American sports, where investing often leads to limited involvement. Since joining Burnley, Watt has experienced the club's challenges and successes. He witnessed their relegation from the Premier League and their current fight for promotion back to the top tier. Watt has enjoyed walking to matches with fans and sharing his experience with players, especially during training. Despite the challenges ahead, including the competitiveness of the Premier League if Burnley is promoted, Watt remains optimistic. He believes that having real consequences for winning and losing makes football a more genuine sport. He dreams of achieving success similar to what Leicester City did in 2016 but is focused on improving the club each day.