Joe Russo supports AI’s creative role in filmmaking

Joe Russo, co-director of the new Netflix film The Electric State, has spoken about the use of artificial intelligence (AI) in the movie. Since its release on Friday, fans have been discussing how AI was applied, particularly for voice modulation. In an interview, Russo expressed that many people are scared of AI due to misunderstandings. He believes AI will play a bigger role in creative fields in the future. However, he noted that AI is still developing and can make errors, which is why it is not yet used for critical tasks like self-driving cars or surgery. He thinks it can be very useful in creative areas. Netflix's CEO, Ted Sarandos, previously mentioned that audiences are not concerned about AI in the films they watch. He believes that AI can help creators improve storytelling. Sarandos argued that advancements in animation show that technology can enhance art rather than just reduce costs. Not everyone is welcoming AI in film. Recently, Marvel denied using AI to create promotional posters for their film The Fantastic Four: First Steps, despite some debate about its application. The Electric State features a star-studded cast, including Millie Bobby Brown and Chris Pratt. The film was adapted from a 2018 illustrated novel. Critics have been mixed about the film, with one review rating it 4 out of 10. Joe Russo and his brother Anthony are set to direct the next two Avengers films, scheduled for release in 2026 and 2027.