JoJo Siwa announces upcoming global project on March 22

JoJo Siwa made headlines at the iHeartRadio Music Awards on March 17. She humorously addressed her past viral moment where she claimed to create "gay pop" during an interview with Billboard's Tetris Kelly. While on the red carpet, Siwa playfully told Kelly, “I’m not talking to you.” She then reminded everyone that it was the anniversary of her controversial GLAAD Awards statement. Last year, Siwa said she wanted to start a new genre called "gay pop," which drew mixed reactions online. Some fans criticized her, including popular queer musicians Tegan and Sara, who even expressed their disbelief on TikTok. Siwa seems ready to move past the criticism. She announced an upcoming "big announcement" for March 22 that involves many people worldwide. She teased that her next musical era would include unique plans, stating, “something that nobody has ever done before.” Siwa also hinted that she might write her own song, responding to past feedback about the songwriting for her song "Karma." At the end of her interview, Siwa joked with Kelly that another viral moment could be coming soon, saying, “We’ll see y’all on TikTok.”