Jolt Cola to return in 2025 with triple the caffeine and new ingredients

thesun.co.uk December 18, 2024, 01:01 AM UTC

Jolt Cola, a well-known energy drink, is set to return to stores in early 2025 with triple the caffeine it had nearly 40 years ago. The new version will contain 200 milligrams of caffeine in a 16-ounce can, compared to the original's 72 milligrams. Redcon1, a sports supplement brand, has partnered with IMG to reintroduce Jolt Cola. The updated drink will include new ingredients like nootropics and B vitamins, while maintaining a zero-sugar formula. Redcon1 aims to attract both nostalgic fans and new customers. Jolt Cola faced challenges in the past, including a bankruptcy filing in 2009 and a limited return in 2017. The new partnership is intended to revitalize the brand and celebrate its legacy in the energy drink market.


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