Jonathan Anderson promotes creativity and authenticity in fashion

Jonathan Anderson, president of the fashion jury for the Hyères International Festival, is judging remotely due to the pandemic. He emphasizes the importance of creativity and immediacy in fashion, moving away from generic designs that lack meaning. Anderson believes the era of the star designer is over, advocating for young designers to explore unique ideas without commercial constraints. He highlights the need for authenticity and innovation in a challenging market. The festival has partnered with YouTube to reach a wider audience. Anderson's approach includes using various sensory materials from participants, showcasing a blend of past and present influences in his exhibition design.