JuJu Watkins partners with NYX for makeup campaign

JuJu Watkins has made history by becoming the first female college basketball player to partner with a makeup brand, NYX. This partnership could inspire more collaborations between women's basketball players and beauty companies. Watkins is featured in advertisements showing off her makeup skills. However, many are wondering why more players like Rickea Jackson don’t have similar deals. Jackson is known for her viral videos and popular style, which could attract makeup brands aiming to connect sports and fashion. Fans are fascinated by how players maintain flawless makeup during tough games. This interest presents a great opportunity for brands to showcase their products through athletes. Jackson's recent viral video in the Unrivaled women’s basketball league gained over 3.1 million views, highlighting her standout appearance. Many players are eager to share their makeup routines but are waiting for brands to reach out with partnership offers. WNBA star A'ja Wilson recently inquired about DiJonai Carrington's makeup products, and Carrington's response indicated she wants compensation for her knowledge. As women’s sports gain more visibility, the potential for makeup collaborations is growing. Athletes are both stylish and beauty-conscious, making them ideal representatives for cosmetics brands. It is time for the beauty industry to recognize this opportunity and engage with these talented players.