Kannauj struggles to rival Grasse in perfume industry

Kannauj is a small city in India known for its rich tradition of perfume making. Although it received the Geographical Indication tag in 2014, it still struggles to be on par with famous perfume cities like Grasse in France. Walking through Kannauj, visitors are greeted by a blend of scents from flowers like roses and jasmine. Shopkeepers invite people into their stores, where they can find unique attars, or perfumes. The art of making these scents, known as 'itra', has a long history in this city, dating back to the Mughal era when royal figures enjoyed fine fragrances. One of the most talked-about perfumes from Kannauj is mitti-attar, which captures the smell of wet soil after rain. This perfume is beloved by many and helps keep the city’s legacy as India’s perfume capital alive. Today, local perfumers still use traditional methods to create their products from natural ingredients, setting them apart from synthetic perfumes. A well-known perfumer in the area is Pranav Kapoor. He has transformed his family's 120-year-old home into a space where people can learn about the art of perfume-making. Launched in March 2023, this experience includes harvesting flowers, watching the distillation process, and even making a personal scent. Visitors to Kannauj can also enjoy some local attractions. The Gauri Shankar Temple offers a peaceful place for reflection, while the Lakh Bahosi Sanctuary is home to various birds and animals. This sanctuary is one of the largest in India and a hidden gem for nature lovers.