Kashish Arora says cricketers and actors can thrive together in advertisements

Casting director Kashish Arora stated that cricketers and actors can successfully coexist in advertisements. He noted that this trend allows fans to see their favorite sports figures in new roles, enhancing their appeal. Arora highlighted the recent collaboration with cricketer Gautam Gambhir in an ad, emphasizing that both cricketers and actors have their own space in storytelling. He finds it interesting to see figures like MS Dhoni acting outside of cricket. In discussing his casting process, Arora explained that it starts with the script and involves collaboration with the director. He selects actors based on the director's vision and conducts auditions to find the right fit.