Kendrick Lamar launches exclusive game experience ahead of Super Bowl halftime show
9to5mac.com — January 29, 2025, 06:01 PM UTC
Kendrick Lamar will perform at the Apple Music Halftime Show during Super Bowl LIX on February 9 in New Orleans. The game features the Philadelphia Eagles against the Kansas City Chiefs and will be streamed for free in 4K. Ahead of the performance, an exclusive game experience called "Kendrick Lamar - HUMBLE. Synth Riders Experience" will launch on February 6 for Apple Arcade subscribers. This immersive game allows players to engage with Lamar's music in a unique way. The Synth Riders Experience offers two modes: a mixed reality view and a fully immersive experience. It is available exclusively on Apple Vision Pro, with no in-app purchases required. Apple Arcade costs $6.99 per month after a free trial.