Kendrick Lamar's halftime show sets global viewership record

Many people tuned in to watch Kendrick Lamar's halftime show at the Super Bowl. According to new data, his performance attracted 3.65 billion global views. This figure includes 1.7 billion views from user-generated content. The NFL's official account described it as the "Biggest Halftime Show Ever." In addition, Lamar's performance generated over 810 million impressions online. Within the first 72 hours of being posted on YouTube, it was watched by 50 million people. This is a 50 percent increase compared to last year's Super Bowl halftime show. Kendrick Lamar will soon go on tour with singer SZA. They are set to kick off their Grand National Tour next month. The tour includes stops in major cities across the United States, and they will also perform in several European cities later in the summer.