Kendrick Lamar's "Not Like Us" sees sales surge after Drake's legal action against UMG and Spotify

Kendrick Lamar's diss track "Not Like Us" is seeing a significant rise in popularity following Drake's recent legal actions against Universal Music Group (UMG), Spotify, and iHeartRadio. Sales are projected to increase by 440% in the U.S., with streams up by 20%. The track has climbed 16 spots on Spotify's Global chart and is expected to impact its position on the Billboard Hot 100. This surge comes after Drake accused UMG of defamation and manipulating the track's popularity through illegal practices. Drake's legal filings allege that UMG and Spotify used bots and payola to promote "Not Like Us," while also claiming that iHeartRadio received payments to air the track.