Kentucky recruits basketball players for anti-drug campaign

Kentucky Attorney General Russell Coleman has launched a new anti-drug campaign called "Better Without It," aiming to reach young people through college basketball players. The campaign features two athletes: Trent Noah from the University of Kentucky and J’Vonne Hadley from the University of Louisville. The campaign's social media videos highlight the importance of staying active and disciplined. The timing aligns with the NCAA basketball tournament, a popular event in Kentucky. Coleman emphasized the campaign's message, saying, “March brings madness to the commonwealth, and this year it also brings a lifesaving message.” Kentucky is facing a severe drug addiction crisis. In 2023, the state recorded nearly 2,000 drug overdose deaths, primarily due to fentanyl. Although the death toll has decreased over the past two years, officials say there is still much work to be done. Last year, new laws were introduced to impose stricter penalties on fentanyl dealers in cases of fatal overdoses. Coleman started the campaign last month with support from college coaches. By featuring well-known college athletes, he hopes to effectively communicate the anti-drug message. In his video, Noah discusses the benefits of staying active, saying it helps him be his best self. Other athletes, like women’s player Cassidy Rowe, stress the importance of finding joy in activities and staying true to oneself. The campaign encourages young people to make their own choices regarding drug use, promoting the positive effects of a drug-free life. Last year, the Kentucky Opioid Abatement Advisory Commission approved a funding proposal of $3.6 million to support the youth education campaign, which will involve student-athletes and influencers spreading these important messages.