Kerala to regulate advertisements in designated areas only

The Kerala government plans to introduce new rules for public advertising. The aim is to manage unauthorized signs like flex boards and banners that clutter public areas. Advertisements will be allowed only in specific locations for a fee. This approach seeks to improve public safety and convenience. The local self-government department will create a detailed proposal for these regulations. Once approved, it will help establish lawful advertising practices throughout the state. This decision comes after the Kerala High Court ordered the removal of illegal advertisements and legal action against violators. Local self-government minister MB Rajesh addressed the assembly about this plan. He responded to concerns raised by CPM MLAs regarding the regulations and court orders. The issue gained attention after a church filed a petition asking for the removal of unauthorized ads. The court has issued several interim orders to enforce stricter measures against illegal signs. Rajesh mentioned that the government is submitting affidavits to the high court, detailing the actions taken to comply with its directives. On January 4, 2025, a meeting led by Chief Minister Pinarayi Vijayan was held to focus on a structured advertising policy. They decided to either create new laws or amend existing ones to manage advertisements on local government properties. Rajesh noted that while it is not realistic to completely ban advertisements in a democracy, it is essential to regulate them. The government aims to ensure that promotional activities do not disrupt public spaces or pose safety risks. The new regulations are expected to clarify where advertisements can be placed and help prevent future legal issues.