Khloé Kardashian's new perfume XO Khloé generates $2.3 million in media exposure
wwd.com — December 9, 2024, 09:02 PM UTC
Khloé Kardashian's new perfume, XO Khloé, has generated $2.3 million in media exposure since its launch in November, according to Launchmetrics. This figure reflects the marketing impact across various media platforms. Kardashian's Instagram posts contributed $1.6 million to this total. The fragrance features notes of rose petals, peach, and tonka bean, and is now available for purchase. Kardashian's launch follows similar ventures by her sisters, Kim and Kylie. She partnered with Luxe Brands, which also creates fragrances for other celebrities.