Kim Kardashian reacquires SKKN beauty brand to merge

Kim Kardashian has bought back a portion of her beauty brand, SKKN by Kim, four years after selling 20% of it to Coty for $200 million. She plans to integrate the brand into her existing company, SKIMS. In a press release, Kim stated that her goal has always been to create products that connect with people. By bringing SKKN under the SKIMS umbrella, she aims to streamline her vision for beauty and fashion. SKIMS CEO Jens Grede said the acquisition will allow the company to grow into new areas such as beauty, skincare, and fragrance. He emphasized that this move strengthens the SKIMS brand. Coty still holds a 51% stake in Kylie Cosmetics, the company started by Kim's sister, Kylie Jenner. Coty CEO for Kylie Cosmetics, Anna von Bayern, thanked Kim for their partnership and noted the brand's significant growth in recent years. Kim initially launched her makeup line, KKW Beauty, in 2017. She closed it in 2021 during her divorce from Kanye West and later rebranded it to SKKN by Kim in 2022, with a focus on skincare and lifestyle products. Their daughter, North, has expressed interest in running her parents' businesses in the future. She dreams of owning Yeezy and SKIMS one day.