Kim Soo Hyun named global ambassador for luxury brand Prada

Actor Kim Soo Hyun, known for his roles in "Queen of Tears" and "It’s Okay to Not Be Okay," has been named the new global ambassador for Italian luxury brand Prada. This announcement was made on December 19, 2024. Prada, established in 1913, is recognized for its high-end fashion items, including leather handbags and clothing. Kim's appointment follows a trend of K-pop and K-drama stars representing luxury brands. Fans have expressed excitement over the news, noting that Kim has been a long-time admirer of Prada's fashion. The brand shared new images of him on social media, showcasing his style.