Kroger implements 15-item limit at self-checkout

A Kroger shopper recently expressed frustration after facing a self-checkout policy issue. The customer attempted to scan 17 items but was stopped by a machine message stating that "help is on its way." The store had a new limit of 15 items, which the shopper claimed was not communicated beforehand. The shopper shared their experience on social media, mentioning that they were stuck because they needed an employee to clear the message. Many customers have voiced similar complaints about the 15-item rule, with some calling it "stupid." Others have been more supportive, suggesting that limits on items could help improve the checkout experience. This incident at Kroger is part of a broader trend among retailers reassessing self-checkout policies. Walmart has introduced its own changes, such as restricting self-checkout lanes to Walmart+ members at certain locations and closing them during specific hours. Target has also been testing limited item policies, rolling out restrictions that cap self-checkout at 10 items in many stores. While retailers aim to enhance checkout speed and reduce theft, these changes have not always been well-received by customers. In some cases, shoppers have even threatened boycotts in response to item limits. This trend reflects a growing tension between improving efficiency and maintaining customer satisfaction.