Latino voters in Nevada grow in influence as election approaches

Latino voters in Nevada, making up nearly 22% of the electorate, are increasingly influential in the upcoming election. Approximately 280,000 Latino voters are expected to participate, a 16% increase since 2020. Current polls show a divided preference between candidates. Key issues for Latino voters include the economy and abortion rights. Many express dissatisfaction with both major candidates, citing economic struggles and differing views on immigration and social policies. The Democratic and Republican campaigns are heavily targeting this demographic with Spanish-language ads. Union efforts are underway to engage undecided Latino voters, emphasizing the importance of their participation. Both parties are increasing their outreach and advertising spending to appeal to this crucial voting bloc in Nevada, a key swing state.