Latto launches Big Mama's Mini Market pop-up store in Miami with support from Sha'Carri Richardson
billboard.com — December 10, 2024, 10:01 PM UTC
Latto launched a pop-up store called Big Mama’s Mini Market in Miami over the weekend. The store features Nocta-branded snacks and products, and is part of a Nike campaign featuring the upcoming Nocta Nike Air Force 1 shoes. Drake promoted the store in a new ad on Instagram, showcasing Latto giving a tour of the market. Olympic athlete Sha’Carri Richardson also appeared in the commercial, supporting a nearby salon. The pop-up shop offered Caribbean food, nail services, and music from DJs. Fans could also shop for Nocta apparel and the new Air Force 1 collection.