Lazada enhances online shopping with new AI features
Lazada is introducing new tools powered by artificial intelligence (AI) to improve online shopping. These features aim to make shopping easier and more enjoyable for consumers, allowing them to make better choices. One key feature is a virtual try-on tool. It helps users see how clothes will look on them before they buy. This technology uses AI models to provide a realistic preview of clothing fit, addressing one of the biggest challenges in online fashion shopping. Another innovative tool is AI Lazzie, Lazada's AI shopping assistant. It personalizes the shopping experience by offering tailored product recommendations based on users' tastes. Users can chat with AI Lazzie, which can suggest exclusive deals and special offers. It also remembers past purchases to refine its recommendations. AI is also enhancing product reviews. Instead of reading long reviews, shoppers can get concise summaries that highlight important features. This saves time and helps them make informed decisions quickly. The search process is also improved. Lazada users receive AI-generated recommendations tailored to their preferences. For example, if someone searches for a rice cooker, they might see suggestions for related kitchen items, making it easier to find what they want. Virtual fitting technology is another exciting development. It allows customers to visualize clothing fit more accurately, reducing the uncertainty that often comes with online shopping. This is likely to lead to fewer returns, benefiting both customers and retailers. Lazada's CEO, Mr. James Dong, emphasized the company's commitment to using AI to enhance customer experiences and boost sellers' efficiency. Moving forward, Lazada plans to invest further in AI to continue transforming the online shopping landscape. To celebrate its birthday, Lazada is offering an interactive experience through its AI assistant, Message+. Users can enter a special code in the app for a chance to win LazCash during a limited-time event. This promotion aims to engage shoppers with AI tools while they browse exclusive deals.