Leapmotor launches affordable electric vehicles in the UK

Leapmotor, a Chinese electric vehicle (EV) company that is still relatively unknown in the UK, is quickly gaining attention. The company plans to position itself as a value alternative to established brands like Vauxhall. Leapmotor has recently opened 44 dealerships in the UK and aims to reach 80 by the end of the year. Damien Dally, the CEO, believes consumers will choose Leapmotor because it offers similar models to Vauxhall for significantly lower prices. For example, the affordable T01 costs £199 a month, while the larger C10 is £399. Dally emphasizes that owning an electric car can be as affordable as taking the bus. Leapmotor is one of many Chinese brands entering the UK market, which has seen other companies like MG and BYD find success. The international arm of Leapmotor is co-owned by Stellantis, which gives it access to an established dealer network. This relationship offers consumers assurance when they consider an unfamiliar brand. Dally stated that Leapmotor is not trying to compete with low-cost brands like Dacia but aims to provide the best value through advanced technology and specifications. He recognizes that many consumers are hesitant to switch to electric cars and stresses the importance of making them feel comfortable with the Leapmotor brand. The Leapmotor C10 is designed for practical use, featuring a spacious cabin and safety ratings, but it may not appeal to car enthusiasts due to its average performance. The T03, another model, is a budget-friendly option with good features but is criticized for having low-quality tires. Overall, Leapmotor is positioning itself to engage consumers looking for affordable electric options without compromising on quality and technology.