Lego announces Pokémon collaboration for 2026 release

Lego has announced a new partnership with Pokémon, set to launch in 2026. This collaboration aims to attract Pokémon's large fan base and appeal to adult consumers who grew up with the franchise. The announcement was made through an Instagram post featuring Lego bricks forming Pikachu's lightning-shaped tail. The post encouraged fans to "electrify your imagination" in 2026, but did not provide a specific launch date. Over the years, Pokémon has become one of the largest media franchises globally, starting as a video game in 1996. The franchise has since expanded to include TV shows, mobile apps, and a vast array of merchandise. Pokémon recently reported shipping over 480 million software units and releasing over 64.8 billion trading cards. The COVID-19 pandemic has boosted interest in Pokémon, with collectibles selling for significant sums at auctions. Lego is also seeing success, reporting a 13% revenue growth in 2024, totaling about $10.79 billion. Their CEO noted a rise in adult interest in Lego products, especially with collections designed for older fans. Lego's trend towards appealing to adult collectors is growing. They have previously collaborated with other franchises like Star Wars and Harry Potter. Other toymakers, like PopMart, are also targeting this adult market, producing toys specifically for older audiences.