Logan Paul prefers to remain a heel in WWE

Logan Paul, a WWE star since June 2022, has stated he does not want to be a fan favorite. He has successfully held the WWE United States Championship but recently lost it to LA Knight at SummerSlam. Paul discussed his role as a heel on his podcast, expressing enjoyment in provoking the crowd. He noted a shift in his perspective after initially feeling hurt by boos from fans in his hometown. On March 10, 2025, a segment on WWE Raw featuring Paul and comedian Andrew Schulz turned physical, leading to AJ Styles intervening.