Loro Piana unveils linen-focused spring/summer 2025 collection

Loro Piana, the Italian luxury brand, is shaking things up for the spring/summer 2025 season. This year marks a continuation of their 100-year anniversary celebrations, and the brand is focusing on linen as a key textile. Known for its high-quality wool and cashmere, Loro Piana is now incorporating lighter fabrics to reflect a more relaxed, summer vibe. The new collection features a mix of classic designs and trendy elements. Bright colors like saffron yellow and seafoam green are introduced to give things a fresh look. The brand is using linen in innovative ways, blending it with materials like wool, cashmere, silk, and even banana leaf fiber. This results in unique textures and an appealing palette of earthy tones with pops of color. Familiar Loro Piana styles, such as tailored jackets and classic separates, have also been updated. Key pieces like the Spagna jacket and the Traveller field jacket have received minor design changes. The collection includes modest, elegant outfits like pleated skirts and matching blouses, maintaining the brand's timeless style while also embracing current trends. Accessories play a vital role in making the collection feel modern and youthful. Loro Piana offers a range of hats, from structured styles to trendy beanies. Scarves are creatively integrated into the collection, serving both functional and decorative purposes. The spring/summer 2025 collection from Loro Piana is now available in stores, including locations at ION Orchard and The Shoppes at Marina Bay Sands. The brand aims to attract a younger audience while staying true to its heritage in textile excellence.