Louis Vuitton to launch beauty brand La Beauté Louis Vuitton

Louis Vuitton is expanding into the beauty market with a new brand called La Beauté Louis Vuitton. This launch is set for fall 2025 and will feature a cosmetics collection. Pat McGrath, a renowned makeup artist, will serve as the Creative Director for the brand. The luxury fashion house aims to build on its success in fragrances and travel accessories. Louis Vuitton is known for quality and innovation, and this new venture is expected to reflect its rich heritage while offering modern beauty products. McGrath, famous for her work at fashion shows and her own successful beauty line, is excited about the project. She highlighted the importance of creating something unique in luxury beauty. The beauty market has seen many fashion brands move into cosmetics. Brands like Chanel and Dior have established themselves, while others like Gucci and Hermes have recently joined in. It will be interesting to see which product category La Beauté Louis Vuitton will focus on, whether it be eyeshadow palettes, foundations, or lip products. McGrath's experience suggests high-quality offerings are on the horizon. In addition to cosmetics, the beauty line might also include innovative packaging inspired by Louis Vuitton's iconic luggage and accessories. The brand has a history of creating beauty tools since the 1920s, which makes this new direction feel like a natural fit. Louis Vuitton’s CEO, Petro Beccari, emphasized that this move is part of the brand's ongoing commitment to quality and creativity. The beauty world is eagerly anticipating how Louis Vuitton will blend its legacy with the latest trends in cosmetics.