Luxury brands now offer affordable body mists

Luxury fragrance brands are now offering body mists as a more affordable alternative to traditional perfumes. Brands like Jo Malone, Tom Ford, and Phlur are launching lighter versions of their popular scents to attract budget-conscious shoppers. Body mists contain a lower concentration of fragrance oils, making them less intense and more suitable for casual use. They also often include skin-nourishing ingredients, providing added benefits beyond just scent. These new mists allow consumers to enjoy signature fragrances at a fraction of the cost, with options like Phlur's Vanilla Smoke and Jo Malone's English Pear & Freesia available for around £48, compared to higher prices for their perfume counterparts.