LVMH investment boosts Fontenille Collection hotel expansion

Fontenille Collection, a luxury hotel startup co-founded by Frédéric Biousse, has secured investment from LVMH, allowing it to expand its portfolio from 11 to 15 hotels across France, Italy, and Spain since December. The company aims to grow further under new CEO Linda Hazi, focusing on a blend of luxury and affordability. LVMH's investment indicates a strategy to diversify its offerings beyond ultra-luxury brands. Fontenille's approach combines hospitality with retail strategies, emphasizing unique guest experiences and dynamic pricing. The company plans to continue expanding, with a goal of reaching 20 properties within two years.