Macy's Thanksgiving Day Parade tops 2024 entertainment specials with 23.4 million viewers

variety.com

The Macy's Thanksgiving Day Parade was the most-watched entertainment special of 2024, attracting 23.4 million viewers. It was followed by the Academy Awards and Grammy Awards, which also saw significant viewership increases compared to previous years. Music specials performed well, with "Dick Clark’s New Year’s Rockin’ Eve" ranking fourth, drawing 18 million viewers. Billy Joel's concert at Madison Square Garden ranked tenth, with 6.5 million viewers. The Rose Parade secured two spots in the top 25, while Oprah Winfrey's specials made the list as well. Overall, the rankings reflect a strong interest in live entertainment events this year.


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